My blogging platform, Mevin, was dying because I was solving the wrong problem for the wrong people. I built for new creators who had no audience. They would sign up, publish a few posts to silence, and quit. Without readers, even the best platform feels pointless.
My friend Zaid, a brand strategist turned founder, cut through my confusion with two words: brand equity. He made me realize I was wasting time on people with no brand to build.
The real opportunity was staring at me. Successful writers were already publishing great content on Medium and Substack, building massive audiences. But they were doing it on someone else's platform. Every post, every subscriber, every search ranking was making those companies richer while the creators got nothing they could own.
These writers weren't looking for an audience. They had one. They were looking to stop the leak. They wanted to own their content, control their SEO, and build something that would compound their success instead of someone else's.
That's exactly what Mevin does. It captures the value these creators were giving away. When they see how it transforms their scattered work into owned assets, they don't leave. They finally have a platform that works as hard for their brand as they do.
My friend Zaid, a brand strategist turned founder, cut through my confusion with two words: brand equity. He made me realize I was wasting time on people with no brand to build.
The real opportunity was staring at me. Successful writers were already publishing great content on Medium and Substack, building massive audiences. But they were doing it on someone else's platform. Every post, every subscriber, every search ranking was making those companies richer while the creators got nothing they could own.
These writers weren't looking for an audience. They had one. They were looking to stop the leak. They wanted to own their content, control their SEO, and build something that would compound their success instead of someone else's.
That's exactly what Mevin does. It captures the value these creators were giving away. When they see how it transforms their scattered work into owned assets, they don't leave. They finally have a platform that works as hard for their brand as they do.