I am happy to support builders here on X.

They have some solid products.

It can either just be a "good product" as a reply to their post,

or upvoting their PH launch or even subscribing to them.

Why? Coz of personal brand folks have created around them unknowingly/knowingly.

It's about connections that they have with me. I might subscribe to their product, than subscribing to a huge brand.

If you are building something, start building your personal brand along with it.

Start making connections. Build personal brand, and leverage that to build a product brand.